Okay, I need to write a professional Wiki-style document in Korean Customer Lifetime Value (CL) under the categories 경, 시장 및 비즈니스, 마팅. Let me start understanding CLV thoroughly.

First, the title is CLV, which stands for Customer Lifetime Value. I should explain what CLV is in the introduction. It's the total revenue a business can expect from a single customer account throughout the business relationship. I need to mention its importance in marketing strategies.

Next, the structure. The user wants a H1 title, then an overview section. After that, several H2 and H3 sections for details. Also, references or related documents if needed. The content must be accurate, objective, with sufficient depth, easy to read, and use markdown properly.

For the overview, I should define CLV, its in marketing. Then maybe break down the components: definition, calculation methods, importance, strategies to improve CLV, examples. Each of these can be H2 sections.

Under definition, explain CLV more deeply. Calculation methods might include formulas like the basic CLV formula, discounted cash flow, and others. Maybe use bullet points or equations here. Importance of CLV could discuss why businesses care about it—customer retention, ROI, resource allocation.

Strategies to improve CLV: personalized marketing, loyalty programs, upselling/cross-selling, customer service. Each of these can be a H3 subsection. Examples or case studies would be good, maybe mention companies like Amazon or Starbucks.

Need to check if there are any common misconceptions or pitfalls in calculating CLV. Also, mention related concepts like CAC (Customer Acquisition Cost) and how CLV/CAC ratio is important.

I should use tables if possible, like a comparison of different calculation methods. Also, code blocks if showing formulas in markdown. For example, the basic formula could be:

CLV = (Average Purchase Value × Purchase Frequency) × Customer Lifespan

Make sure to explain each term. Maybe also include a more complex formula involving profit margin and discount rate.

Potential mistakes to avoid: not accounting for costs, overestimating customer lifespan. Also, emphasize the difference between customer retention and acquisition in relation to CLV.

Need to keep the language formal but accessible. Avoid overly technical terms without explanation. Since it's a Wiki document, it should be comprehensive but not too jargon-heavy.

Check the length—minimum 800 characters. The draft should cover all sections sufficiently. Maybe add a section on challenges in measuring CLV, like data accuracy, changing customer behaviors.

References could include marketing textbooks, articles from Harvard Business Review, or industry whitepapers. Also, link to related concepts like Customer Acquisition Cost (CAC), Net Promoter Score (NPS).

Wait, the user specified the title as CLV, so maybe use the full term Customer Lifetime Value first, then CLV in parentheses. Ensure consistency throughout the document.

I should start writing the H1 title, then the overview. Then each H2 section. Use bullet points for strategies, maybe a table for calculation methods. Include examples in specific companies. Make sure each section flows logically.

Also, think about the audience—probably professionals or students in marketing, so depth is important but clarity is key. Maybe mention tools or software that help calculate CLV, like CRM systems.

Alright, time to structure the document step by step, ensuring all requirements are met.